Here is a link to the 3-minute Ad Age video podcast on iTunes regarding the terminal and why JetBlue built it.
Showing posts with label JetBlue Jet Blue Airlines Terminal STP Segment Target Positioning Brand Marketing Mix Place. Show all posts
Showing posts with label JetBlue Jet Blue Airlines Terminal STP Segment Target Positioning Brand Marketing Mix Place. Show all posts
Tuesday, September 30, 2008
New JetBlue Terminal at JFK
Yesterday, while talking about STP and the importance of making sure your marketing mix supports your positioning, I talked about JetBlue's new terminal at John F Kennedy (JFK) Airport in New York.
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