Sunday, August 30, 2009

Stanford's Entrepreneurial Design for Extreme Affordability

As we talk about sustainability and global issues this week - and new product development later in the semester - I wanted to share a write-up and videos about a really cool class at Stanford Graduate School of Business: Entrepreneurial Design for Extreme Affordability.

The class is very similar to the University of Illinois, Chicago's (UIC's) Interdisciplinary Product Development (IPD) class: it includes teams from the school of design, engineering, and the business school. It's a two semester offering at both universities.

What I love about Stanford's program is that the focus last year was on developing new products that really impact people's lives in developing countries. Rather than trying to explain it all, just take a look at some of the things they did! Their projects are exemplars for how to develop really cool products that make people's lives much better at "the bottom of the pyramid." I can not think of anything more noble for using the tools and techniques we learn in Marketing.

1 comment:

kencollins said...

I would concur, the Objectives sought are noble indeed with respect to the 'focus' selected last year; specifically, seeking to improve the lives of those living in developing countries.