Wednesday, October 26, 2005

Screw IKEA: When marketeers overshoot the torment sweet spot

I finally decided that I don't really need a new table for my home office.

At least not now.

I have too much stuff as it is and it's just
too much work to try and get IKEA to take my money for a cheap table.

I'll make due, save over $300 and keep paying off the credit cards I used to buy some of the other material possessions I so desperately wanted two years ago...

Sorry
Stephen, sometimes when you torment a customer, they just give up. The problem is most managers don't know where the optimal sweet spot of torment lies. Maybe there's an opportunity for some dominatrix consulting somewhere in this market.

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